Privacy Policy
Last updated: 2026
petshop2u.co.uk ("we," "our," or "us") operates the Vegas Hero affiliate website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information you provide directly, including:
- Name and email address (if you contact us or subscribe)
- IP address and device identifiers
- Cookies and similar tracking technologies
- Usage data, including pages visited, time spent on site, and clickthrough behaviour
- Browser type and operating system information
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance measurement
- Affiliate tracking and commission attribution
- Site improvement and user experience optimisation
- Responding to your enquiries and communications
- Compliance with legal obligations
- Fraud prevention and security
Cookie Policy
Our website uses cookies to enhance your experience. Cookie types include:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Track user behaviour and site performance
- Affiliate Cookies: Monitor referrals and commissions from partner casinos
- Marketing Cookies: Enable personalised content and advertising
You may disable cookies through your browser settings. However, some site features may not function properly if cookies are disabled. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to external casino operators and affiliate partners. We are not responsible for the privacy practices, content, or security of third-party websites. We strongly encourage you to read the privacy policies of any casino or partner site before providing personal information or engaging in gambling activities. Your use of third-party sites is governed by their terms and conditions, not ours.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the right to:
- Access your personal data
- Correct inaccurate information
- Request erasure of your data
- Restrict processing of your information
- Data portability (obtain a copy in machine-readable format)
- Object to processing
- Withdraw consent at any time
To exercise these rights, contact us at privacy@petshop2u.co.uk.
You may also lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Analytics data is typically retained for up to 24 months. Affiliate tracking data is retained in accordance with our contractual obligations. You may request deletion of your data at any time, subject to legal requirements.
Contact Us
For privacy concerns, data access requests, or questions about this policy, please contact:
Email: privacy@petshop2u.co.uk
We will respond to all requests within 30 days of receipt.